Clipped From The Guardian

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 - BUSINESS POLICY Lever Bros.' ..New Step An...
BUSINESS POLICY Lever Bros.' ..New Step An interesting departure in business policy is announced by the board of Lever Bros, and Unilever, Ltd., which has appointed Professor David Mitrany as adviser on social and political ques-tionsntional and international. In its announcement the board says : They have always been of the opinion that the most desirable policy for a business organisation is one which helps to improve local conditions in the community in which it operates, and now, more than ever before, questions of this kind deserve intensive and scientific study. The best use of all available resources cannot be made without some measure of co-operation between private enterprise and public authority in tee guidance of the economic process. There is general agreement as to ends ; there are many views as to means. But as the ends are eminently practical, the devising of the means also should be a practical issue, to be served best by the tree and serious collaboration of scientific experts with public servants and men ot affairs. It is for this reason that the board have decided to make this appointment, which as far as they know is the first ot its kind. Professor Mitrany was born in Rumania in 1888 and received his academic training at the London School of Economics. From 1919 to 1922 he was on the editorial staff of the " Man chester Guardian," and later was Euro pean editor of the Carnegie Endowment's history of the world war, lecturer on politics at the University of London, and visiting professor in government at Harvard University in 1931-3. Recently he has held a chair at the institute for Advanced Study, Princeton, but during the war he has been in England at the Royal Institute of International Affairs. His special studies nave been in the held of inter national organisation and the social and economic conditions of South-east Europe. His most recent writing is a i-nainam wouse pampniet on A Working Peace System." The Lever board says it is its wish that his scientific and public work shall continue. He will have no responsibilities towards the business side of the company, and while the directors will have the benefit of his advice on general public matters they wish to give him every facility for continuing his work in undiminished freedom.

Clipped from
  1. The Guardian,
  2. 16 Oct 1943, Sat,
  3. Page 6

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